Examples of current portfolio companies



A 2016 seed investment, Chattermill provides next generation text analytics tools for any type of company customer feedback data, be it tweets, customer surveys, reviews or blog posts and then provides clear, actionable metrics in a user-friendly package.

Since Avonmore's investment, monthly reoccurring revenue has grown rapidly and their service is now being used by brand name customers such as Transferwise, Ocado, Nutmeg, Hello Fresh, Just Eat and Moo.com 

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Trouva, by Streethub

Avonmore invested into Streethub (trading as Trouva) in 2013 alongside Index Ventures, Octopus Ventures and Playfair Capital and has since invested further into the company.

Trouva is an eCommerce platform that helps over 150 independent shops and boutiques throughout the UK sell their curated and often unique homeware and accessory stock online, often far more effectively than through running their own dedicated websites. In 2016 Trouva announced strong 50% month-on-month growth through the platform with over 35,000 individual items now now on the platform.

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Virtual IT

Since Avonmore invested in 2002 and 2003, Virtual IT has grown into a profitable multi-million pound turnover business without any need for further equity investment and now pays significant dividends. In early 2017 it announced the acquisition of the managed service business of MBA IT along with Flint IT Ltd and significantly increased the number of seats under management.

Virtual IT provides IT outsourcing services to the SME market on a per seat basis. It addresses common inadequacies in IT support including speed, reliability, security and configuration issues. The customer base includes companies with from 5 to 100+ users over a wide range of industries, with particular focus on service-oriented organisations within and around London.

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OC Robotics

Since our investment in 2001, OC Robotics has grown without further equity financing. It now has a profitable multi-million turnover and the company is a world leading in “snake arm” robots; multi-segmented robots able to follow a predetermined, real-time complex path around objects.

OC Robotics’s arms can work in extremely confined and/or hazardous environments and have already had several deployments within highly radioactive environments. 

Customers include the UK MOD, US DOD, Airbus, British Nuclear Group, Areva, British Energy, Rolls-Royce Associates, GE and OPG. It won a Queen's Award in 2009.

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Avonmore initially provided seed financing for Specle in 2009 and led a further investment into the business in 2011.

“Simon is one of the best business angels I know. As Chairman of Specle, where we are co-investors, he provides rigorous leadership and governance. Simon is eminently capable both at a strategic and devil-in-the-detail level which is a rare combination.
— Rat Malhotra, Partner, Wren Capital LLP

Specle is now market leader in advertising delivery services in the UK, delivering over 50% of the UK's national newsprint advertising volume In addition, Specle provides dedicated digital and print advertising delivery portals for the likes of Condé Naste and the Economist. Specle hosts the largest UK database of technical specifications essential to advertising agencies and brands for formatting their adverts to the myriad requirements of both print and digital publishers.

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Avonmore invested into Audiense (formerly known as Socialbro) in late 2012 as part of its seed round. In 2013, Avonmore also participated in a Series A funding round, led by Scottish Equity Partners, that raised $1.8m.

Audiense, a SaaS-based marketing platform which grew out of Twitter-analytics, delivers both detailed and actionable insights on customers, enabling companies to segment their audience more effectively. This has been further enhanced through a partnership with IBM Watson to develop personality insights for Twitter. The company is currently seeing strong growth in the use of its platform from enterprise clients.

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Examples of exited investments          


Removal Stars/Buzzmove

Avonmore led and investment into Removal Stars (trading as Buzzmove) in 2014 and subsequently invested further into the business in 2015.

Buzzmove is an online marketplace that enables consumers to compare prices for all types of removal services. After seeing rapid market adoption and revenue growth, a profitable exit was made to White Mountains Insurance Group in 2016.


“I would wholeheartedly recommend getting Simon on board any early stage venture. Bright, focussed, insightful, probing questions. Not always comfortable for the CEO - which is exactly how it should be! 10/10”
— Stuart Miller, CEO, Bybox

Bybox is the UK’s market leading supply-chain solution specialist. Avonmore first invested in Bybox in 2003 and during the time of our investment grew from a turnover of £100k/annum to over £70M/annum without the need for any further equity financing. A very profitable exit was achieved through an MBO backed by Lloyds Development Capital in 2016 for £105m.


Omega Logic

In 2001 Avonmore invested into Omega Logic, a transaction processing company for major UK mobile telecom operators.

In the early 2000s, Omega Logic was at the forefront of installing software into major UK retail stores (Dixons, Carphone Warehouse etc) to facilitate electronic top-ups for pre-pay mobile phone users. 

As electronic top-ups grew, so too did Omega Logic’s revenues and profits and a successful sale to Eposs Ltd was made in 2003 just 2 years after our initial investment. Eposs was subsequently acquired by First Data Corporation in the USA.

Commerce Decisions

Avonmore invested in Commerce Decision (CDL) in 2001, as lead investor on its initial seed round. A further investment was then made as part of its Series A financing alongside Top Technology Ventures and Herald Ventures in 2003.

CDL had a software package called AWARD that helped organizations that made large procurement decisions, such as governments and local councils, manage and audit the bidding process much more effective. The company grew strongly into a very profitable, multi-million pound turnover business and was sold to Qinetic Group plc in 2008.


Avonmore initially invested into Pout in 2003 and subsequently supported the company through several rounds of financing.

Pout was a cosmetic company that had recognised a gap in the market in the early 2000's for a brand that was sexy, feminine and fun and developed a cult following with minimal marketing spend. Over the period of our investment annual turnover grew to over £8m an distribution deals were made with leading brands including Victoria's Secret and Sephora in the USA. Pout was sold to Catterton Parners in 2007.



Avonmore made an investment into Tagman as part of an angel round in February 2010 and subsequently invested further in its A Round that brought on board US VC Greycroft Partners and iNovia Capital, and then again in Tagman’s B round.

Tagman was a global leader in online tag management. Tagman's software enabled agencies and advertisers to manage online marketing tags/pixels - and the data they provide - much more simply and effectively. The company was sold to Ensighten in 2014.

Glow Digital Media

Avonmore initially invested into Glow in late 2012 alongside Project A, a German VC and then in its subsequent Series A which brought on board White Star Captial and Notion Capital.

“If you’re an early stage tech company, you should talk to Michael. He has a fantastic network, has supported us along our journey, and was instrumental at helping us reach the right investors for later stage rounds. I’m very grateful to have worked closely with him.”
— Damian Routley, CEO, Glow

Glow had been working with the Facebook Ads API since 2009. They enabled clients such as Omnicom, Kraft Foods, Best Buy, Ford and King.com to optimise their advertising campaigns on Facebook - a growing channel for marketeers - using the company’s ‘Glow Engine’. In 2012 Glow were one of just 12 firms awarded Strategic Preferred Marketing Developer status by Facebook. The company was sold to Spanish firm ADTZ in 2016 and the combined company renamed ADGLOW.