Yaso's (fomerly Kuai Commerce) tech-enabled services provide both market entry and brand acceleration options for emerging western D2C category-leaders who otherwise would find the complexity of selling into China prohibitively challenging. Its 3 founders have almost two decades of combined tech and Chinese market experience.

Their pre-seed round in 2023 was led by Playfair Capital with participation of some prominent domain experts such as the ex-MD of Alibaba UK.