Trouva is an online marketplace for independent retailers. Originally focused on the UK market, the company has now launched into several European territories, allowing consumers to buy beautiful homeware and accessories from the very best European stores, be they be in Berlin, Paris, London or just down the road.

During the Covid-19 pandemic, Trouva was the main/only route through which its retail partners across Europe were able to generate revenue. Little surprise then that Trouva ranked first in the 2020 #Startups100 index, which ranks the UK's most exciting high-growth businesses. The company was also selected for the prestigious Sunday Times #TechTrack100, which ranks the UK’s fastest-growing tech companies.

In 2019 Trouva raised $21m which brought the full amount of funding it has raised to approximately $36m. Avonmore was part of the consortium that provided Trouva’s initial seed funding in 2013 alongside Octopus Ventures.